Events/Speaking
Conference Events
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Mobile Marketing Forum
June 10 - 11, 2008
New York, New York
The Mobile Marketing Forum provides the opportunity for those new to mobile to learn how to engage the mobile channel – and those already engaged in mobile to learn how to deploy more advanced capabilities to enhance existing initiatives. The Mobile Marketing Forum brings together industry leaders and experts from around the globe to share their expertise on how to leverage this hot new media channel. -
NXTcomm
June 16 - 19, 2008
Las Vegas, Nevada
Trends and developments affecting the entire communications industry and its new partners, such as media and entertainment entities, are major themes for this year’s program -- themes such as IPTV, FMC, network transformation, WiMAX, home networking, content and applications, mobile and wireless, international perspectives and VoIP. Other topics slated for discussion, including voice, video and data; IP video; security; broadband; and storage will be reviewed as well. Booth #SL4116 -
CTIA WIRELESS I.T. & Entertainment 2008
September 10 - 12, 2008
Moscone West–San Francisco, CA
CTIA WIRELESS I.T. & Entertainment 2008, the largest wireless data event in the industry, truly embodies the ever-changing, dynamic and innovative world of wireless data in Enterprise and in Entertainment.
Speaking Events
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Mobile Marketing Forum
Tuesday, June 10, 4:05 pm
How multimedia content can drive user adoption and response rates in mobile marketing.
Stan Little, VP of Marketing & Business Development
Multimedia in Mobile Marketing is a relatively new but growing component in the advertising mix for companies seeking more effective reach to their customers and prospects. This panel will discuss new techniques and models of introducing video and multimedia content as a catalyst in mobile marketing both in the US and worldwide.
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Communications Developer 2008
Tuesday, September 16, 2:45 pm
Mobile IP Device Strategies
Ian Moraes, Principal Engineer
This session will review the overall features of emerging personalized messaging-centric content-driven device applications followed by a discussion of the strengths and weaknesses of various device application strategies such as on-device portals (ODP), mobile web, Java, and other client frameworks. The session will also examine how a device application strategy can be developed that supports a broad set of frameworks in order to fully address device application market needs and the cycle of user adoption for engaging mobile experiences.







