Press Releases
Movius Interactive Corporation Underscores Its Commitment to Mobile Marketing Industry at Mobile Marketing Forum 2008
Movius Senior Vice President of Marketing and Business Development Stan Little Leads Session Entitled “How Multimedia in Mobile Marketing Can Improve Response Rates”JOHNS CREEK, GA — June 4, 2008— Movius Interactive Corporation (Movius), a global leader in messaging, collaboration and mobile media solutions, announced today that it will demonstrate its continued focus on mobile marketing and interactive mobile media technologies during the Mobile Marketing Forum (http://www.mobilemarketingforum.com/) 2008, June 10-11, 2008 at the New York Marriott Marquis Times Square. A gold level sponsor for the Mobile Marketing Association (MMA) event, Movius will be showing how advertising is becoming a key element in mobile applications such as Visual Mail and Content Portals.
"The Mobile Marketing Forum is the industry's leading event and conference supporting the growing opportunities for the mobile channel," said Stan Little, senior vice president of marketing and business development, Movius. "The MMA is the authoritative leader in establishing mobile media guidelines and best practices. As such, Movius is pleased to be an active MMA member and to lead a panel discussion at its 2008 conference."
During the conference, Little will moderate a panel discussion entitled, "How multimedia in mobile marketing can improve response rates." The session, to be held on Tuesday, June 10 from 4:05 to 4:45 p.m., will discuss multimedia in mobile marketing as a relatively new but growing component in the advertising mix for companies seeking more effective reach to their customers and prospects.
Little and his panel of experts will also explore new techniques and models of introducing video and multimedia content as a catalyst in mobile marketing, both in the U.S. and worldwide. Key discussion topics will include the barriers and inhibitors to multimedia use; the greater appeal of a multimedia versus pure text or audio experience; and the demographics impacting expectations. Panelists participating in this session led by Little include: Chris Brunner, Vice President, Mobile Content & Services, Univision; Louis Gump, VP Mobile, The Weather Channel Interactive; Eric Anderson, Vice President, Business Development, Handango; and Michael Neidhoefer, CEO, Netbiscuits.
About Movius
Movius Interactive Corporation gives people the power to enrich their lives through viable innovations that transform the way they interact with information, media and each other. Formerly under the name IP Unity Glenayre, Movius is a recognized leader in messaging, collaboration and mobile media solutions for service providers worldwide.
For more information, please visit www.moviuscorp.com.
Media Contacts for Movius:
For North American Media
Denise Nelson, Erin Jones
Ventana Public Relations
(925) 837-6277
denise.nelson@ventanapr.com
For European Media
Louise Hatton, Natalie Saville
BCS PR
+44 (0)115 948 6901
louise@bcspr.co.uk
natalie@bcspr.co.uk
